With age, your skin loses elasticity due to a natural reduction in collagen production. This process can be exacerbated by factors such sun exposure, pollution, and certain lifestyle habits.
Your skin also tends to become thinner and drier as you age, as well as losing moisture and volume, making it more prone to developing fine lines and wrinkles.
While genetics can play a role in how your skin ages, it's never too late to start taking good care of your skin.
Keeping your skin looking healthy and youthful
There are a few simple ways to support your skin's natural health.
Protect yourself from the sun
Sun exposure damages your skin, leading to premature ageing and wrinkles. Always apply a product with a good sun protective factor (SPF) when you go outside, even during winter.
Use active skincare products
Active ingredients in skincare help treat skin concerns such as ageing, acne and hyperpigmentation. They're also used to promote healthy cellular growth and cell renewal and to repair, rejuvenate, heal and hydrate skin.
Retinols (Vitamin A) are one of the most studied anti-aging ingredients and have the ability to increase collagen production, which helps plump the skin. They also encourage skin regeneration, which may help improve the skin’s overall appearance and texture.
Keep your skin hydrated
Serums and moisturisers act like food and water for your skin and underlying cells, giving them essential nutrients which helps them stay healthy.
Moisturisers and sunscreens help to lock in moisture and hydrate your skin, which is especially important as you get older and your skin becomes drier.
Eat vitamin rich food
Nourish yourself from the inside out with nutrient-dense foods, which will be reflected in healthier skin.
Don't smoke or vape
Tobacco damages collagen and elastin, the fibres that support your skin's elasticity and strength.
Nicotine also causes your blood vessels to constrict. This restricts the blood flow and reduces the amount of oxygen reaching your skin. It also limits important nutrients needed for healthy skin, such as vitamin A.
To help you on your journey to life-long healthy skin, we recommend our Ultimate Anti-Ageing Kit. This is a premium solution for combating the visible signs of ageing. It contains three essential topical vitamins, a gentle pH balanced cleanser, along with our advanced anti-ageing serum and targeted moisturiser.